Scott Rich Featured in New York Times Fashion: Coachella Spotlight
In 2015, Scott Rich’s festival styling and sustainable design approach gained mainstream attention, including a mention in New York Times Fashion during Coachella Weekend, and coverage in The Zoe Report.
Coachella Coverage and National Attention
One of my first breakthrough moments came right after the debut runway show at W Hotel San Diego. The 3-Day Coachella Music Festival was that weekend, and I lent my signature, Natal plum flower print Crop Top and Pants outfit to a friend who got spotted by several photographers for her sharp sense of styling, and made the outfit one of the most popular at Coachella that year.  The look showcased my signature mix of sustainable fabrics, comfortable  silhouettes, and bold, photographic print.
That moment marked a turning point in my fashion career. Â My work quickly moved from local buzz to national, and world conversation, building my confidence as a designer, and inspiring me to define my brand even further.
                 Runway Moments
